PLAYSTATION KIDS

BRIEF: Communicate to a target of children, through a special ad in Mickey Mouse weekly magazine, the launch of the PlayStation Kids website.

SOLUTION: The computer, has always been an object of desire because is part of adults world, is the instrument through which we have decided to communicate with to our public by offering them a card that has taken its form and using a call to action directed to involve them in an exclusive world made just for them: the new website playstationkids.it

RESULTS: The target achieved only with special insertion was approximately 200,000 young readers with an increase in visits to the website, during the week of its publication, about 70.000 contacts.